Redesign
Website redesign, when the current one is quietly costing you work
An outdated website rarely fails loudly. It just converts a little worse every year while you assume the market is slow. The tell is usually one of these: it was built before phones mattered, it takes more than three seconds to appear, or you are embarrassed to send the link.
Keep the rankings you already have
The most common way a redesign goes wrong is losing search traffic the old site had earned. URLs get changed without redirects and years of ranking evaporates overnight. Mapping that properly is part of the job, not an afterthought.
Fix the reasons, not just the looks
A fresh coat of paint on a site that loads slowly and hides the phone number is a waste of money. I look at why it is underperforming first, then design around those answers.
Honest assessment up front
If your current site is fine and the problem is somewhere else, I will say so. I would rather tell you that than take money for work that will not change your results.
A rebuild with numbers attached
ASJ Products sells fuel treatments, oils and greases for fleets and heavy machinery. The storefront was rebuilt and given a technical SEO overhaul, and monthly sessions went from 894 to 2,064 the following month, a 125% increase. Same products, same business, a site that could actually be found.
Visit ASJ ProductsQuestions I get asked
Will I lose my Google rankings?
Not if the redirects are done properly. Every old URL needs to point at its new equivalent so the credit those pages built up carries across. This is the single most common redesign mistake and it is entirely avoidable.
Can you keep my existing content?
Yes, and often that is the right call. Content that already ranks is an asset. Usually the structure and presentation need the work, not the words.
How do I know a redesign will actually help?
Analytics are wired up from day one so you can see what people actually do on the site instead of guessing. If a change does not help, you will be able to tell.
Let’s connect
Got a project in mind, or a site that isn’t pulling its weight? Tell me about it and I’ll tell you straight what I’d do.