Design & Creative
Websites for interior designers, where the work has to carry the page
For a design business the website is a sample of the work. A cluttered, templated site actively undercuts someone selling taste. The design should get out of the way and let the photography do what it is there to do.
Let the photography lead
Generous space, restrained type, and a layout that frames the work instead of competing with it. For a design business, a busy website is an argument against hiring you.
Galleries you can update yourself
New project, new photos, no developer. If adding work to your own portfolio requires sending someone an email and waiting, the portfolio stops being current within a year.
Enquiries from people who are ready
A consultation request that asks the right qualifying questions up front saves you the calls that were never going to go anywhere.
Signature residential and rental design
Belle & Bee is a Central Florida studio doing signature residential and rental property design. The site is built as an editorial layout where the photography leads, and it runs headless so the project galleries stay easy to update without touching code.
Visit Belle & BeeQuestions I get asked
Can I add projects myself?
Yes, that is the point of building it this way. Galleries are editable without code, because a portfolio that needs a developer to update stops reflecting your current work very quickly.
How many projects should I show?
Fewer than you want to. Eight strong projects read better than twenty mixed ones, because visitors judge you on the weakest thing you chose to show, not the best.
Do I need a blog?
Only if you will actually write it. An abandoned blog with three posts from two years ago is worse than no blog. For most design studios the project pages do the search work better anyway.
Let’s connect
Got a project in mind, or a site that isn’t pulling its weight? Tell me about it and I’ll tell you straight what I’d do.